Refinery Lab

Digital Marketing Assistant

Building a new website. I recently rebuilt the Refinery Lab website from the ground up, utilizing WPEngine and Elementor to create a sleek, fast, easy to use site that is consistent in brand and structure. I’ve also used Unbounce and Instapage to create landing pages, including this one for location marketing. I’m also constantly updating and optimizing the site experience for speed and usability.

Blogging. I continuously contribute to the Refinery Lab blog, covering topics ranging from digital marketing, branding, and cultural trends. My personal favorite is a three-part series relating Digital Marketing Strategy to Tabletop Gaming.

Making animations. I’ve also been able to make videos for Refinery Lab using Powtoon and Adobe XD.

Analysis and reporting. As for all our clients, I perform monthly reporting on website traffic and marketing activities so that we can refine our strategy and cater to our customers and potential customers. These analytics combine Google Analytics, Raven SEO Tools, CrazyEgg, SemRush, and platform-specific analytics.

Pickles 2015-2018

Digitally rebranding a legacy auction company for a new age, including structuring lines of business and umbrella brands.

PicklesGO. I helped to design an online marketplace for online car sales, on both the website and social media. To help with this transition, I also created the PicklesGO brand and accompanying materials to help educate customers on a new avenue of sales, including posters, landing pages, and videos.

Pickles Partner Portal. As a legacy company, Pickles has fostered a relationship with banks and insurance companies across Australia. Part of the partnership includes offering exclusive cars and deal to shared clients, but it was a long and involved process. I helped to develop the Pickles Partner Portal, which allows agents to quickly and easily find cars for their clients. This project involved creating websites with shared branding as well as an educational campaign, involving animation (which I wrote and animated).

Communicating. In addition to large, overarching projects I also worked on ad-hoc ads, creating brochures, landing pages, email templates, posters, and signage to be used across Australia, New Zealand, and Malaysia.

Pickles Ventures

As a member of the Refinery Lab team, I was able to assist car based startups at the ground level, building a brand, website, and early communications, including PicklesAsia, Iungo, Datium, and Carzapp. I also built the branding for PicklesVentures, the umbrella for these new startups.

Converte 2017-2023

Rebranding. Working off a single commissioned logo, I built a brand guide for this Australian agricultural company. Working closely with the founder, I developed a system for labeling products to maintain brand consistency as well as recognizability. See the new labels here.

Communicating. Early on, I also helped to restructure Converte’s CRM and communications, creating a consistent database in Mailchimp to handle contact information and creating a few email templates.

Stabilis Solutions 2020-2023

Customer outreach: I created and managed landing pages and social media posts to promote their service.

Building a new website: I also supervised the creation of a new website (along with a new brand) as well as a Spanish-language version.

Examples of landing page: Marine Bunkering

Ad-Hoc Marketing

Carnegie Technologies: I helped to design the website for Denali Publishing, including look-and-feel and copy.

Emily Volk: I created a logo, brand, printed materials, and website for Dr Volk’s 2019 campaign for President of the College of American Pathologists Board of Governors.

Kenyans Come Home: I created a social media ad campaign targeted towards African professionals

ListingLogic: I created marketing materials, reports, and usage samples to help bring this real estate platform to North America.

Mobilosoft: With Refinery Lab’s exclusive partnership, I’m helping bring this Belgian location marketing platform to North America and Australia.

Pioneer Energy Services: I created graphics for the website and social media to help Pioneer connect with their customers.

SecureWorx: I created a new website for this tech startup, along with refining the brand and graphic design.

SparkCentral: I created graphics for social media.