Reading for all ages

In order to unify the marketing messaging of the Institute of Ismaili Studies, I propose joint marketing publications with ta’lim (curriculum) materials, in their usual publication marketing campaigns.

This involves closely reading the new publications, a knowledge of ta’lim materials from over a decade of experience, as well as audience feedback on what jamati (congregational) expectations are for the Institute and its publications.

TV Slides

Many jamatkhanas (Ismaili prayer spaces) around the world have TVs that show marketing materials for their events and institutional initiatives on loop. I created slides for these that emphasise the connection between recent IIS publications and ta’lim materials:

Bayt al-’Ilm handouts

In addition to the general advertising, I created more specifically targeted materials to share with parents of Bayt al-’Ilm (religious education classes). These outline the connections between ta’lim materials that their children are engaging with and recent IIS publications.

Click the button below to download materials that I’ve made independently for Bayt al-’Ilm.