Dil Se Studios

I worked with the founder of Dil Se in order to create a logo and branding for the dance studio. Dil Se focuses on Kathak dance and contemporary Bollywood. The logo had to evoke the artistic tradition of India while being vibrant and exciting (most of Dil Se’s students are young children) and also modern.

In addition to the logo, I also created branding, focusing on colors, fonts, and layouts. In the initial run, I created imagery for social media, print advertisements, business cards, promotional items, and show programs.

Performer gifts

Mugs, water bottles, and other gifts were handmade for the performers of Dil Se’s 2016 Annual Show. These mugs feature the Hindi version of the logo

Printed material

Show programs reflect Dil Se’s branding. Similar programs were used for the 2016 and 2018 shows

Hindi logo

Much like Bollywood movie titles, the Dil Se logo has a Hindi rendition as well.

MCing the 2016 performance